VIDEO PRODUCTION
& STORYTELLING

My experience in video production began at Dick’s Sporting Goods, where I supported the social media team, but it was at Mxxicreations where I truly developed this skillset. Tasked with producing engaging video content for a lineup of medical devices—each with unique marketing requirements and strict FDA compliance guidelines—I became both creator and problem-solver.

With virtually no budget or external production support, I built inventive solutions to achieve professional-quality results. From using a custom rotating platform with a ball bearing base and LED lighting to capturing treatment B-roll footage in studio, I learned to approach video with both creativity and practicality. While we outsourced select 3D illustration work for technical segments, the majority of the footage, editing, and storytelling was created in-house by me.

What drives my video work is more than just creativity—it’s authenticity. I prioritize real environments over green screens, genuine treatments over staged stock footage, and storytelling that builds trust. For me, authenticity isn’t just a style choice; it’s a cornerstone of effective brand-building.