VIDEO PRODUCTION
& STORYTELLING

My approach to video production is grounded in storytelling, problem-solving, and credibility. While I was first exposed to video work in a corporate environment at Dick’s Sporting Goods, it was at Medicreations where I fully owned video strategy and execution—developing content for a diverse lineup of medical devices, each with distinct marketing needs and strict FDA compliance requirements.

Operating with limited budgets and no external production support, I built practical, inventive solutions to achieve professional-quality results in-house. This included designing custom setups for product and treatment footage, capturing B-roll in real clinical environments, and managing the full production lifecycle from concept through final edit. While select technical animations were outsourced, the core storytelling, filming, and post-production were led and executed by me.

What ultimately drives my video work is authenticity. I prioritize real environments over green screens, genuine treatments over staged stock footage, and narratives that build trust through clarity and transparency. In a regulated and trust-based industry, authenticity isn’t a stylistic choice—it’s a strategic one, and a critical component of effective brand building.