THE
EVOLUTION OF

When I joined Mxxicreations, a medical aesthetic device manufacturer, in 2020, the company was at a pivotal stage. With limited marketing infrastructure and no dedicated creative pipeline, I took ownership of both brand development and performance marketing to elevate visibility and drive sales.

I led a full-scale rebrand, designing a modernized logo and visual identity system that aligned with the company’s innovation-driven mission. Beyond design, I built the creative ecosystem from the ground up—directing and shooting all photography and video, producing promotional content, and managing social media presence.

To strengthen lead generation, I rebuilt and optimized the company website, redesigned marketing collateral and brochures, and enhanced Google Ads campaigns—still the company’s primary source of qualified leads. Recognizing the need for better customer engagement, I also supported the implementation of a new CRM, assisting in the setup of sales processes and launching targeted database email campaigns.

This role demanded not just creativity, but adaptability. Without access to external studios or agencies, I became the strategist, designer, photographer, videographer, and marketer. Over time, my responsibilities expanded into marketing management and analytics, where I planned campaigns, optimized ad spend, and integrated performance insights into creative execution.

Through this work, I positioned Mxxicreations with a stronger brand presence and created consumer-facing marketing materials that empowered B2B clients to market and sell treatments effectively to their own customers.