Social and display have been key channels where I’ve combined creative execution with marketing strategy across both paid and organic environments. I lead the full lifecycle of content development—from concept and planning through art direction, production, and delivery—ensuring each asset supports brand consistency, audience relevance, and campaign objectives.

At Dick’s Sporting Goods, I developed creative for paid social and display campaigns supporting national promotions and vendor-funded initiatives, contributing assets designed to perform at scale across high-traffic digital channels. At Medicreations, I owned the company’s organic social presence, building consistency in posting and elevating the visual language to align with the brand’s evolution—driving engagement and audience growth without reliance on paid amplification.

Across both contexts, I focus on creating authentic, performance-minded assets that connect with target audiences. Whether supporting product launches, educational storytelling, or promotional campaigns, my work balances brand storytelling with awareness and lead-generation goals.